Naturally Artificial

In the 21st century the pragmatic function of American consumer goods and the implied functions promoted by advertisements are not identical, nor in many cases even remotely related. American corporations have migrated from providing products to solve problems, to advertising problems that need product-based solutions. Thus, advertisements no longer seek to inform consumers about the tangible facts underlying products, instead they seek to create a need - the consequence of having the product in your life is a sense of fulfillment. While advances in science and technology should be expected to contribute positively to consumer awareness, it has instead led to the dominance of large corporate institutions and 'brand recognition.'

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